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Design / Studio

A QR code that looks
like your brand.

Drop in your logo, set your colors, round the dots, add a frame. The Studio gives you a code that belongs on your packaging — and high error-correction keeps it scanning even with your mark in the middle.

How it works

Live in three steps.

1

Add your logo

Upload a PNG or SVG and we place it dead-center, carving out the dots behind it so the scan stays clean.

2

Match your palette

Set foreground, background and gradient colors, pick a dot and eye style, and choose from 12 frames.

3

Export sharp

Download a vector SVG for print or a high-res PNG for screens — both crisp at any size.

Branded and scannable aren't a trade-off

The fear with a designed QR code is that styling it will stop it from scanning. With the right error-correction level, that's not true. QR codes carry built-in redundancy — at high error-correction, roughly 30% of the code can be obscured and it still resolves. That's exactly the headroom a center logo needs.

QRs.bd handles this for you: when you add a logo we automatically clear the dots beneath it and keep error-correction high, so your mark sits in the middle without breaking the scan.

Design choices that keep scans reliable

A few simple rules keep a branded code dependable. Keep strong contrast between the dots and the background — dark on light scans best, and light-on-dark needs care. Don't shrink the code below about 2cm for print. Keep a quiet margin of clear space around it. And always test the final export with a couple of real phones before you send it to print.

Within those guardrails you have a lot of room: gradient fills, rounded or dotted modules, custom eye shapes, and frames with a call-to-action like 'Scan me'.

Export once, use everywhere

Download an SVG when it's going to print or large-format signage — it stays razor-sharp at any size. Download a PNG when it's headed for a screen, slide or social post. Either way the code is yours to use with no watermark on paid plans.

Pair a branded design with a dynamic destination and you get the best of both: a code that looks like a brand asset and behaves like a marketing tool you can edit and measure.

FAQ

Questions, answered.

Will a QR code still scan with a logo in the middle?

Yes, when error-correction is set high enough — which QRs.bd does automatically. We clear the dots behind your logo and keep redundancy high so the code resolves reliably.

What logo format should I upload?

An SVG or a transparent PNG works best. A simple, high-contrast mark reads better at small sizes than a detailed, multi-color one.

Can I download the QR code as an SVG?

Yes. You can export a vector SVG (ideal for print) or a high-resolution PNG (ideal for screens) on paid plans, watermark-free.

What colors scan best?

Dark dots on a light background are the safest. If you use a gradient or light-on-dark, keep strong contrast and always test with a real phone before printing.

Is the branded QR code generator free?

You can design and download a branded static code for free. The full Studio — gradients, frames and logo controls — plus dynamic codes are on paid plans.

Keep reading

Related guides & tools.

Ready in 30 seconds

Make a code that looks like it cost a fortune.

Design it free in the Studio and export sharp SVG or PNG.